OUR METHODS
INDIVIDUALLY TAILORED STUDIES
DIALOGUE OPTIMIZATION
A research design crafted to optimize the efficacy of folder concepts and the interactions of sales representatives with medical personnel
POSITIONING WORKSHOP
A qualitative approach for treatments that have not yet found their place within the therapeutic scheme
ARGUMENTATION WORKSHOP
A research approach for treatments that exist within a very crowded competitive environment, where treatments are frequently selected for emotional reasons
INDIVIDUALLY TAILORED STUDIES
DIALOGUE OPTIMIZATION
A research design crafted to optimize the efficacy of folder concepts and the interactions of sales representatives with medical personnel
POSITIONING WORKSHOP
A qualitative approach for treatments that have not yet found their place within the therapeutic scheme
ARGUMENTATION WORKSHOP
A research approach for treatments that exist within a very crowded competitive environment, where treatments are frequently selected for emotional reasons
STUDY DESIGNS
We have extensive experience with the full range of study designs and work with a wide range of qualitative methods.
STUDY DESIGNS
We have extensive experience with the full range of study designs and work with a wide range of qualitative methods.
PRODUCT PLACEMENT STUDY
MARKET POSITIONING STUDY
NAME / PACKAGING TEST STUDY
ADVERTISING TRACKING STUDY
PRODUCT DEVELOPMENT STUDY
BRANDING STUDY
PRODUCT TRACKING STUDY
CONCEPT DEVELOPMENT
POST-LAUNCH STUDY
MARKET UNDERSTANDING
USAGE AND ATTITUDE STUDY
PRODUCT PERCEPTION STUDY
MARKET ENTRY STUDY
COMPETITIVE ANALYSIS
SEGMENTATION STUDY
MARKETING COMMUNICATION STUDY
TRAININGS FARM
Real Time Life Sales Training
WE HELP YOU TRAIN YOUR SALES FORCE BEFORE A NEW PRODUCT LAUNCH
“THE MOST DANGEROUS PHRASE IN THE LANGUAGE IS: ‘WE HAVE ALWAYS DONE IT THIS WAY’.” – Grace Hopper
In our Trainings Farm, we help you to train your sales force with real physicians, before your new product will be launched.
This „real life“ training experience gives your sales team the opportunity to practice in a relaxed atmosphere with the relevant target groups and to fine tune communication and product messages.
WE HELP YOU TRAIN YOUR SALES FORCE BEFORE A NEW PRODUCT LAUNCH
“THE MOST DANGEROUS PHRASE IN THE LANGUAGE IS: ‘WE HAVE ALWAYS DONE IT THIS WAY’.” – Grace Hopper
In our Trainings Farm, we help you to train your sales force with real physicians, before your new product will be launched.
This „real life“ training experience gives your sales team the opportunity to practice in a relaxed atmosphere with the relevant target groups and to fine tune communication and product messages.
