TRAININGS FARM

Using our training facilities, complete with one-way mirrors,
your sales representative will present a new therapy option
for your product to their relevant target audience, just like in a
regular sales visit. After the presentation, the physician will be
interviewed by a neutral moderator regarding:

• Product messages
• Conversation flow
• Potential for persuasion and interest
• How conclusive are the arguments?
• How to handle the physician’s objections?
• Which questions do the sales team have to be prepared for?
• What information is missing?

During the presentation and the feedback interview the rest of the sales team can watch via one-way mirror. So, the other sales team members learn from each presentation and feedback interview as they can observe their colleague and the moderator live. With each training session, the observer has the chance to adjust their own communication approach before the next training session.

• In our Trainings Farm, your sales team can be trained in a relaxed, no-pressure atmosphere before they see their own / real physicians
• Your team gets input by seeing their colleagues present
• Messages can be fine-tuned and the team learns what else the physicians need to know
• This puts the physician in the center of every sales conversation and the team can develop a deep customer insight as a basis for a truly differentiated positioning before the first real visit.