WHAT WE RESEARCH
AND FOR WHOM

ETHNOGRAPHIC RHEUMATOID ARTHRITIS PATIENT STUDY

 

PHASE 1

IN-DEPTH-INTERVIEWS / RA-PATIENTS

OBJECTIVE: PATIENT EXPERIENCE AND EVALUATION BY PATIENTS

• Familiarity with and usage of various treatments for RA pain management
• Emotional components
• Ideal products and review of the concepts

PHASE 2

VIDEO DIARY + IN-DEPTH-INTERVIEWS / RA-PATIENTS

OBJECTIVE:

• Gaining insight into the everyday lives of patients suffering from rheumatoid arthritis in order to enable the development of suitable product positioning approaches and product messages

FACE TO FACE INTERVIEWS VIROLOGY

 

STATUS-QUO-ANALYSIS INFECTIOUS DISEASE / SPECIALISTS / VIROLOGISTS

IN-DEPTH-INTERVIEWS

OBJECTIVE:

• By means of a study conducted amongst infectious disease specialists / virologists (specialist centres), XY Corporation wishes to assess both the current image of XY as well as customer satisfaction within that target group
• Gathering suggestions for measures (e.g., services / communication channels) to foster even closer cooperation as well as for potential marketing activities
• 40 face-to-face interviews conducted with infectious disease specialists / virologists

PAIN MEDICATION MULTIPHASE STUDY

LAUNCH-POSITIONING

 

PHASE 1

IN-DEPTH-INTERVIEWS
PAIN SPECIALISTS & PAIN PATIENTS

OBJECTIVE: PAIN SPECIALISTS

• Perceptions of peripheral neuropathic pain and treatment goals
  Patient typology
• Understanding the competitive landscape and unmet needs
• Evaluation of the product profile of Product X and evaluation of the brand
• Understanding how the brand Product X could potentially be further developed

OBJECTIVE: PATIENTS

• Perceptions of peripheral neuropathic pain
• Day-to-day life with peripheral neuropathic pain, thoughts on their medication
• Relationships with doctors
• Evaluation of Product X

PHASE 2

IN-DEPTH-INTERVIEWS + MINI GROUPS
PAIN SPECIALISTS

OBJECTIVE: MESSAGE FLOW AND POSITIONING

• • Perceptions of the therapy area
  • Product profile
  • Key messages
  • Product positioning
  • Narrative flow of the key messages

PHASE 3

IN-DEPTH-INTERVIEWS / GPs

OBJECTIVE: FINE TUNING OF MESSAGE

• • • FLOW AND POSITIONING
    • Treatment goals
    • Brief introduction of the product profile
    • Gallery exercise – spontaneous reactions to, and recall of the concepts
    • In-depth review of each concept, one after the other
    • Identification of the best concept / best match with the communication goal

POST-LAUNCH

 

PHASE 4

IN-DEPTH-INTERVIEWS + MINI GROUPS / GPS

OBJECTIVE: INCREASING SALES POSTLAUNCH & IDENTIFYING POTENTIAL PROBLEM AREAS

• • • Perceptions of peripheral neuropathic pain and treatment goals
    • Perceptions of pharmaceutical products currently used to treat peripheral neuropathic pain
    • Respondents’ past experiences with Product X
    • Measures to increase the market acceptance of Product X

PHASE 5

IN-DEPTH-INTERVIEWS + TRIADS / DYADS USERS & NON-USERS

OBJECTIVE: MESSAGE TESTING AND PATIENT PROFILE DEVELOPMENT

• • • • Current perceptions of available treatments
      • Evaluation of the messages
      • Exploration, evaluation and refinement of the patient profiles
      • Development of the narrative flow